"Mexican Weeks" at the gourmet shop Feinkost Böhm

"Mexican Weeks" at the gourmet shop Feinkost Böhm
In order to present a modern and unique Mexico, ProMéxico would like to introduce the concept of the “Mexican Weeks” in coopertation with Feinkost Böhm to establish high quality Mexican products in the German market and to present the authentic and traditional Mexican cuisine, which was appointed to world cultural heritage by the UNESCO.

Link to Feinkost Böhm´s website

Objectives of the event
The main objective is to promote Mexican gastronomy presenting distinguished gourmet products at “Feinkost Böhm” and taking their customers on a culinary trip around this extraordinary country. This should achieve a change in the perception of “original” Mexican food in Germany.

In addition this event should intensify Mexico´s export in the food and beverage sector and strengthen the business relationships between German importers and distributors and Mexican companies.

Description of the project
From 10-22 of September 2012 the event will take place in Stuttgart at the renowned gourmet shop Feinkost Böhm, which is one of Germany´s best addresses for delicacies from all over the world.

The main idea is to present and sell Mexican products in different areas of the shop, so that a wide product range can be offered.

It is essential that the offered products have a specifically high standard and can fulfil the needs of a critical customer. For this reason they should have an added value, e.g. premium products, organic products, unique products, denomination of origin products, etc.

Feinkost Böhm owns two restaurants, which are located at the sides of their building with direct access to the store. One of them is specialized in Japanese food and sushi and the other one offers an international gourmet kitchen. In the second there will be Mexican food served during the two weeks of the event. A Mexican chef will be in charge of the preparation of the meals.

Furthermore representatives of the Mexican companies will have the opportunity to present their products personally to the customers at the respective store areas.