BCB 2011

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BCB (Bar Convent Berlin)
Since 2007 BCB is the central networking and exhibitors' event for the German and Central European bar industry. With 70 exhibitors and 216 brands from all over the world, BCB offers an accent on programme, seminar elements and presentations. Organized every year by Bar Convent GmbH, BCB brings together bartenders, producers and distributors together. The event helps to build up new business relations, to learn about the latest bar innovations and to expand their knowledge in seminars.

Why visit the México booth? Mexico is famous for their Tequila and Mezcal. Mexico is a major exporter of alcoholic beverages: Mexican beer, Tequila and Mezcal and wine have gained significant international status and the hard liquor products have been granted an appellation as Protected Designation of Origin (PDO). Furthermore, the Consejo Regulador del Tequila (CRT) is recognized as Verification Unit and as Certification Body before the Mexican Accreditation Entity (EMA) to secure the high quality of Mexican tequila. Likewise, the Consejo Mexicano Regulador de la Calidad del Mezcal (CMRCM) is operating in Mexico.

Tequila is a spirit made from the blue agave plant which is cultivated around the Mexican state Jalisco. The Mexican state law permits to produce Tequila just in the state of Jalisco and limited regions in the states of Guanajuato, Michoacán, Nayarit and Tamaulipas. The agave plant grows differently depending on the regions. The agaves that grow in the highlands are larger in size and sweeter in aroma and taste. On the other hand, the agaves harvested in the lowlands have a herbaceous fragrance and flavor. Tequila is most often made at a 38–40% alcohol content, but it also can be produced between 35–55% alcohol content.

Types of Tequila:

• Blanco ("white") or plata ("silver")

• Joven ("young") or oro ("gold")

• Reposado ("rested")

• Añejo ("aged" or "vintage")

• Extra Añejo ("extra aged" or "ultra aged")

Mezcal is a distilled alcoholic beverage made from the maguey plant. The maguey plant grows mostly in Oaxaca but also in other parts of Mexico. Mexican people drink Mezcal straight and it has a strong smokey flavor. Only certain mezcals, which are usually produced in Oaxaca, are sold "con gusanos" (with worms). That started as a marketing gimmick in the 1940s.

According to the Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food SAGARPA, by the close of 2011, agroindustrial exports from Mexico, processed foods, beverages and tobacco will have reached 10.5 billion dollars, 9 % increase compared to 2010. The country ranks among the main global exporters of tomatoes, avocadoes, lemons, organic coffee and aloe vera, as well as cucumber and hothouse peppers. The canned food sector is an area in constant growth in terms of exports, currently accounting for over 18.4 percent of total sales.

Mexico is an attractive investment destination in the food and beverage sector:

• Excellent Strategic Position: Due to the country's size, its diversity of climate and its geographical proximity to one of the world's largest national economies, the U.S.A., Mexico has a central position regarding agricultural exports

• Political Support: Mexico has signed 12 trade agreements with 44 countries, among them the North American Free Trade Agreement (NAFTA), the Free Trade Agreement between Mexico and the European Union (MEUFTA) and the Free Trade Agreement between Mexico and the European Free Trade Association (EFTA) which allows its access to one billion consumers''.

• Modern Technology: Since the eighties, Mexico has developed an outstanding network of research in biotechnology. Thus, Mexico has been consolidated as one of the most biotechnologically advanced developing nations in Latin America. Furthermore, Mexico has an institution responsible for regulating genetically improved organisms: the Inter-ministerial Commission on Bio-safety and Genetically Modified Organisms (CIBIOGEM).

• Qualified Labor: Numerous state and non-state university guarantee high-qualified professionals. Together with its technological development, our country has a rural population of over 22 million people;7 and a highly quali!ed labor force with experience in the sector. In Mexico there are more than 750,000 engineers trained for the industry and the careers of Agronomy, Food Engineering and Food Chemistry are availabe in more than 30 universities in the country. Also, there are alliances in our country between industry and academia.

Mexican Products at BCB 2011 and their location:

Tequila Amate at A06 Tequila 901 at H03

Tequila AHA TORO at A06

Tequila Corralejo at A06

El Jimador at H06-09

Don Julio at C19

Tequila Esperanto at A06

Excellia Tequila at D10

Hacienda de Chihuahua Sotol at D05

Herradura Tequila at H06-09

Mezcal de Leyenda at D10

Mezcal San Cosme at C17

Patrón Tequila at E20

Sierra Tequila at B19

Tujador Yucatan Honey Liqueur D07/08

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