The SME way of the future – together we are stronger

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Context
What is internationalisation? In business terms it means to be internationally present. This can take many different forms. It take any form ranging from a simple sales representation, over joint ventures, up to a fully fledged subsidiary operation. It all just depends.

For example:

A Swiss watch maker is one example of a internationally present business. Now, if he was asked if he would be interested in producing his watches in China, the answer will probably be a NO, because his watches could risk stopping to be Swiss watches. At least in perception. A Swiss watch maker, however, may very well be interested to invest in a branded shop in Shanghai and he might even want to hire a Swiss person for expensive money to be at that shop.

A different story could be expected for a company producing engine parts for the aerospace industry. There perception plays a lesser role than production costs and currency risk. So, in all likelihood such a company would consider manufacturing abroad. But what if the company were small and could not afford the overhead of setting up an oversees operation? And what if the company could find a partner in the selected location to work with him?

The presentation
One hand washes the other. Industrial SMEs in Germany and in Mexico have the same challenge: how to internationalize when in lack of free resources and cash?

Mr. Ramírez will answer that question with how Frisa envisions the cooperation with similar but complementary SMEs in Germany. Benefits of this approach?


 * No extra free resources or cash necessary
 * Simple, discrete contractual relationships
 * Natural hedging
 * Increased volumes

All in all, market driven growth without big upfront non-core investments...

And the next step?

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