What a Mexican Multi-national found in Germany

Back to Programme

Context
Some companies, like Cemex, started to embrace globalization almost two decades ago. Over time Cemex developed and perfectioned an internationalization-by-acquisition "template" that came to be known as the "Cemex Way" (see case study by Donald Lessard and Cate Reavis from MIT here).

But with the RMC acquisition in 2005, the Cemex Way had to be re-thought a bit...

The presentation
Hans Edgar Fritz will give some insights on what exactly has happened in the internationalization process of Cemex since that iconic acquisition.


 * How did the Cemex Way evolve?
 * What happened during the post-merger integration phase?
 * Was technology a part of the equation? Why? How?
 * What can smaller companies learn from Cemex?

Downloads

 * Download the presentation here