Internationalization – competing in the Global Economy

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Context
The automotive industry is arguably the most globalised of all manufacturing sectors. It is also one of the most competitive and specialised business segments. Large OEMs led the way many years ago. Their tier-1 suppliers are almost without exemption globally positioned and specialised in particular technologies.

Grupo Alfa, a large Mexican industrial group, managed to position its mid-size enterprise Nemak as the globally leading provider of aluminium cast engine heads and hence holds one of the gems of the auto industry.

The presentation
Mr. Sada will recount how Nemak got where it is today...


 * Was it smart M&A?
 * What role did technology play in all this?
 * Where is Nemak developing new products and technologies, now that the company has the "luxury" to choose?
 * How does Nemak see the competitive landscape of the future?

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