Anuga 2011

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Anuga (Allgemeine Nahrungs- und Genussmittel-Ausstellung)
[[Anuga] ] is the world's leading food fair for the retail trade, food service and catering market. With over 6,500 exhibitors and approximately 150,000 trade visitors, Anuga offers latest trends and themes for new markets and target groups. Organized every two years by Koelnmesse GmbH and Bundesverband des Deutschen Lebensmittelhandels e.V., Anuga brings supply and demand together, with over 6,500 exhibitors and approximately 150,000 trade visitors.

Why visit the México booth? Mexico offers a variety of foods that have become part of the world’s culinary richness, such as corn, beans, chili, avocado, vanilla, cacao and tomatoes, among many other products. Due to the combination of a wide variety of raw materials harvested in Mexico’s countryside, its companies’ technological innovation and its renowned culinary tradition, the country has developed an important food sector distinguished by its healthiness, variety, certified quality, taste and nutritional value.

According to the Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food SAGARPA, by the close of 2011, agroindustrial exports from Mexico, processed foods, beverages and tobacco will have reached 10.5 billion dollars, 9 % increase compared to 2010. The country ranks among the main global exporters of tomatoes, avocadoes, lemons, organic coffee and aloe vera, as well as cucumber and hothouse peppers. The canned food sector is an area in constant growth in terms of exports, currently accounting for over 18.4 percent of total sales.

Mexican Fish

There are 284,000 fishermen in Mexico, a fishing fleet of more than 106,000 vessels and well-equipped ports and fishing facilities. Seas are populated with warm, hot and cold weather species as well as seabed and surface water, coastline and deep sea, regional and migratory species.

Mexican Meat

In recent years an increase has been observed in domestic and international demand for Mexican meat and meat byproducts. The above, thanks to the guarantee of harmlessness and safety that these products provide to consumers. Thanks to the high quality standards of Mexican meat, our products are exported to the United States, the European Union, Guatemala, El Salvador, Nicaragua, Cuba, Vietnam, Corea, Japan, Puerto Rico, the Dominican Republic, Egypt.

Alcoholic Beverages

Mexico is a major exporter of alcoholic beverages: Mexican beer, tequila and mezcal and wine have gained significant international status and the hard liquor products have been granted an appellation as Protected Designation of Origin (PDO). Furthermore, the Consejo Regulador del Tequila (CRT) is accredited as Verification Unit and as Certification Body before the Mexican Accreditation Entity (EMA) to secure the high quality of Mexican tequila. Likewise, the Consejo Mexicano Regulador de la Calidad del Mezcal (CMRCM) is operating in México.

Mexico is an attractive investment destination in the food and beverage sector:

• Excellent Strategic Position: Due to the country's size, its diversity of climate and its geographical proximity to one of the world's largest national economies, the U.S.A., Mexico has a central position regarding agricultural exports

• Political Support: Mexico has signed 12 trade agreements with 44 countries, among them the North American Free Trade Agreement (NAFTA), the Free Trade Agreement between Mexico and the European Union (MEUFTA) and the Free Trade Agreement between Mexico and the European Free Trade Association (EFTA) which allows its access to one billion consumers''.

• Modern Technology: Since the eighties, Mexico has developed an outstanding network of research in biotechnology. Thus, Mexico has been consolidated as one of the most biotechnologically advanced developing nations in Latin America. Furthermore, Mexico has an institution responsible for regulating genetically improved organisms: the Inter-ministerial Commission on Bio-safety and Genetically Modified Organisms (CIBIOGEM).

• Qualified Labor: Numerous state and non-state university guarantee high-qualified professionals. In Mexico there are more than 750,000 engineers trained for the industry and the careers of Agronomy, Food Engineering and Food Chemistry are availabe in more than 30 universities in the country. Also, there are alliances in our country between industry and academia.

The booth of México during the Anuga fair will be located in hall 03.1 B023 and in hall 08.1 D018. Mexican companies of the food and beveridge sector as well as ProMéxico and the Mexican Embassy in Germany will participate in the fair.

If you would be interested in meeting with us PLEASE REGISTER HERE as soon as possible or send us a mail to: gisela.sigmund@promexico.gob.mx

Mexican Companies at Anuga 2011:

Aceites Serravita de Occidente

Agroindustrias de Andar de Delicias

Agromex Exporta

Agropecuaria Del Consuelo S.A. de C.V.

Agrorgánicos Tropicales PZ

Agua de Piedra

Alimentos Bocaccio

Al-Mex El Sombrero, S.A. de C.V.

Aloe Jaumave, S.A. de C.V.

Best Ground International, S.A. de C.V.

Bioprocesos Fermentativos de Michoacán S.A. de C.V.

Café Tostado de Exportación S.A. de C.V.

Casa Armando Guillermo Prieto S.A. de C.V.

Casa Origen Sagrado S. de R.L. de C.V.

COMAVO

Comercializadora Naremos S.A. de C.V. / Productos Alimenticios La Morena

Compañía Tequilera de Arandas, S.A. de C.V.

Conservando El Sabor Mexicano

Conservas la Costeña S.A. de C.V.

Destiladora Agave Azul S.A. de C.V.

Destilería Tlacolula

Dulce Sofía Segura Pérez

El Yucateco Salsas y Condimentos, S.A. de C.V.

Empacadora del Golfo de Mexico S.A. de C.V.

Grupo Industrial Michel

Grupo Industrial Vida, S.A. de C.V.

Grupo Jumex

Licorera Oaxaqueña, S.A. de C.V.

Licores Veracruz, S.A. de C.V.

Marata Specialties, L.L.C.

Mexifrutas, S.A. de C.V.

Mezcal Benevá, S.A. de C.V.

Mieles del Mayab - Apimiel, S.A. de C.V.

Molina Vanilla, S.A. de C.V.

Natural & Organic Farms S.A. de C.V.

Novamex (Jarritos), S.A. de C.V.

Productores de Pulpas Yaach Kin S.P.R. de R.L. de C.A.

Productos Alimenticios de los Altos

Productos Industrializados del Noroeste S.A. de C.V.

Productos Lol-Tun, S.A. de C.V

Promotora de Productos Deshidratados

Sabores Mexicanos Deshidratados S.A. de C.V.

Sesajal S.A. de C.V.

SÍOSÍ Alimentos S.A. de C.V.

Tequila Rojo y Rosa Pasion, S.A. de C.V.

Tequilera Newton e Hijos, S.A. de C.V.

Terana S.A. Valle Redondo, S.A. de C.V.

Verfruco de México S. de R.L. de C.V.

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