Panel II: Alliances and technology transfer

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What to expect when growing across the Atlantic Ocean – the benefits of alliances – technology to enhance competitiveness
Large companies can more easily free up resources to explore new markets. It is different for SMEs. Nonetheless, a wide range of market expansion strategies can be put into practice.

No matter how difficult this might be felt beforehand, the effort is worth it. Being able to source talent in different countries is only one of the benefits that internationalisation can offer. Another is privileged access to technology, which in the end also contributes to cement the company's position in the (global) marketplace.

Discussion
The panel will discuss the challenges and opportunities, risks and benefits of internationalization. Special focus will be set on "real experience" by the panelists.


 * challenges are many: freeing up resources, finding partners, etc.
 * opportunities are not short in supply: whichever the driver for expanding (technology, talent), it is real
 * what are the risks for SMEs?
 * how can they be mitigated?
 * how can acquired technologies, capabilities used to further enhance the company's position?

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