The new global order

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Context
For a decade now and mostly thanks to the sticky term "BRIC" coined by Goldman Sachs' O'Neill, businesses and media have focused on the countries for which this accronym stands. But stopping there would be a mistake. And so have many people realised. Nowadays we hear about the TIMBIS, CIVETS, etc. etc. etc.

But what do all these macroeconomic and geopolitical issues have to do with Small and Medium Enterprises? The short answer: everything!

Why? Let us look at the basics of business. Companies need a product and/or service and a market to sell it to. Simple? No.

First, to come up with a product, the company needs to detect or perhaps invent a necessity, develop a product or a service to satisfy the need and then convince someone to pay money for it. Maybe it is easy to do this once or twice, but sustainably?

Developing a business sustainably requires a long term vision and approach. It does not suffice to have a good idea once and the sit back and enjoy success. It is necessary to be one step ahead, all the time. A company has to invest in its own future.

So what it needed to stay ahead? For one thing it seems inevitable to internationalise. For many reasons:


 * diversification
 * growth
 * securing human capital and resources

If we take these at face value we then need to ask: where and how should we internationalise and with whom (if anything) should we partner with?

The presentation
In Querétaro we saw Luis de la Calle translate statistics into a vision (Germany and Mexico: Why it makes sense). But why Mexico? Why Germany, or Europe? Mexico and Europe are on a converging road, complementing each other. Demographics, geopolitical advantages, fiscal responsibility, ...

German and European companies have the choice of who they partner with. They need to choose wisely. Javier Mancera, in his presentation will give you at least a few good reasons to look across the Atlantic...

Please read also Germany and Mexico: Past, Present, Future, by Prof. Michalski.

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