Setting up in Mexico: the decision process

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Context
The platform strategies of the manufacturers are one driver of GEMO's going global – our goal is to offer our customers GEMO-Quality and GEMO-Service worldwide. GEMO GmbH & CO KG was founded by the Moritz brothers in Berlin in 1922 and is now run in the third generation by Detlev Moritz – the grandson of one of the founders. A total of 260 employees produce flexible shafts and control cables for a wide range of applications in the automotive industry and various other sectors at six sites in Germany, England, Poland and China. An additional facility is set to start production in Mexico at the end of this year. For more information, please visit www.gemo.de

The presentation
The presentation looks at the strategy and decision-making process adopted by a medium-sized German company for the establishment of a production facility in Mexico.

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