What a German Multi-national does from Mexico

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Context
Starting in the late 1980's Mexico chose the path of openness instead of protectionism. The latter actually turned out to harm the economy more than it helped it. Ever since Mexico embraced this path (the same that Germany has followed), free trade, investment protection and non-double taxation agreements have been put in place with many countries.

Some multi-national companies, especially Volkswagen, have know how to reap the benefits of Mexico's position and positioning in the World economy.

The presentation
Mr. Lindner will relate on how Volkswagen went from having a small representation in the late 1960s to becoming the most full-fledged automotive OEM in Mexico. The company has be able to capitalise (among other) on:
 * competitive advantage of the Mexican workforce
 * free trade agreements like NAFTA and MEUFTA (and others)
 * Mexico's strategic geopolitical position
 * its commitment to Mexico as a whole

Today Volkswagen's biggest car manufacturing plant in the American Continent is located in Puebla, where the company produces various models exclusively and for the entire World. Also noteworthy: the new Jetta 5 was designed in Mexico!

Volkswagen is now starting the construction of an engine manufacturing plant in the State of Guanajuato.

Downloads

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