New markets through technology

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Context
Internationalisation is not exclusive to large corporations. In 10 years time, arguably every meaningful company will be doing business on the international if not global arena.

The nationality and background of a company do not modify the challenge: regardless of nationality or background, all small and medium enterprises lack a combination of the required resources, capital and experience to achieve its expansion goals.

While the challenge remains unchanged, the parameters may vary drastically.

The presentation
Seisa Medical Group is a perfect example of a small Mexican services company that has embraced the challenge of internationalisation. The first stage is done: the company has developed a core competency and has complemented its capabilities-portfolio by going abroad.

It is a success story of its sort. Mr. Chiu will share with the audience:


 * What was the urge to go international?
 * Which were the parameters that mattered?
 * How did the company react to the unexpected?
 * What is the next step for Seisa Medical Group in the competitive landscape of the future?

Downloads

 * Download the presentation here

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